Simplifying complex blockchain concepts into digestible, high-end 3D motion graphics.
Nexus possessed a highly sophisticated decentralized finance application, but its onboarding process was notoriously complex. New users were intimidated by the technical jargon and the text-heavy onboarding documentation, resulting in a large number of abandoned accounts.
We realized that to drive adoption, Nexus needed to distill its complex infrastructure into simple, visually stunning metaphors. We proposed a series of 3D motion graphic explainer videos designed to replace traditional documentation and visually guide users through the workflow.
Working alongside their lead engineers, we story-boarded visually captivating 3D animations that illustrated cash flows, securely moving assets, and smart contracts. These videos were embedded directly into their user onboarding flow and used heavily as top-of-funnel ad creatives.
The visual explanation proved tremendously effective. Understanding improved drastically, driving a 2.5x increase in successful user onboarding completions within the first month of deployment.